The loyalty card that lives in their phone.
Just a QR code at the counter, and a beautiful pass that updates itself in the wallet they already open every day.
Apple Wallet
So, what is Form44?
Form44 turns the paper punch card into a digital one that lives in Apple Wallet and Google Wallet. You design it once, print a single QR code for the counter, and customers scan it to add their card. Every visit, your staff add a stamp from their phone. That is the whole thing.
It lives in Apple and Google Wallet.
Paper cards get lost. Apps get deleted. A Form44 card lives in the wallet your customers already carry, so it's still there on visit ten, not just visit one, and that's what turns a one-off customer into a regular.
- Updates push automatically
- One pass, both platforms
- Always ready at the counter
Apple Wallet
Stamp cards from your devices.
No card reader to buy, no terminal to plug in. Stamp from a staff phone, or leave a spare phone or tablet paired at the counter, so any till can stamp a card. Scan the pass or key in a code, and it lands before the coffee does.
- Scan or key in, your call
- Confirmation in under a second
- PIN locked and staff ready
Marlow Coffee
Stamp added
3 to go until a free coffee
Scan the next pass to stamp
Bring regulars back with notifications.
Remind a customer they're one stamp from a free coffee and they'll walk back in for it. One tap reaches every regular's lock screen, no ad spend and no SMS bill, and quiet hours keep you from ever feeling like spam.
- Broadcast to a segment
- Quiet hours, built in
- Segment by visit history
Marlow Coffee
nowMarlow Coffee: One more visit and your next filter is on us. See you this week?
What's it worth for your shop?
Slide to your numbers and see what a loyalty card that customers actually keep could bring back.
Estimated extra revenue
$1,485/ month
A conservative estimate: about a third of regulars join, members visit 20% more often, and the cost of free rewards is already taken out.
Fair pricing for local business.
Free until you outgrow it.
Free
Everything you need to launch.
$0AUD/mo
- Up to 75 members
- Apple & Google Wallet cards
- Staff stamper
- Basic analytics
Starter
For the shop that's growing.
$29AUD/mo
Everything in Free, plus:
- Unlimited members
- Up to 2 push messages / week
- Custom branding & fonts
- Standard analytics
Growth
For the shop going all in.
$49AUD/mo
Everything in Starter, plus:
- Up to 3 push messages / week
- Advanced segments & automation
- Advanced analytics
- Priority support
Every new account starts with a 14-day Growth trial. Every feature unlocked, no card required. When it ends you keep the Free plan unless you upgrade.
Everything you're wondering.
No, and that's the whole point. The card lives in the Apple Wallet or Google Wallet they already have. They scan your QR code once and the pass is added. No app, no account, no password.
From the phone already in their pocket. Open the stamper, scan the customer's pass (or key in their code), and the stamp count updates on the card in their wallet within seconds. No extra hardware needed.
Yes. Set your brand colour, reward, stamp count, stamp icon and card layout, then pick from a curated set of typefaces. The card is unmistakably yours while staying clean enough for a Fitzroy counter.
Both. The same pass renders natively in Apple Wallet and Google Wallet, so every customer gets a first-class card regardless of phone.
On paid plans, yes. Send a push to everyone's lock screen, or trigger a gentle nudge when a regular is near your store. Quiet hours and segments are built in, so you're never that business.
Nothing. Every new account starts with 14 days of the Growth plan free, every feature unlocked, no card required. When the trial ends you keep the Free plan (up to 75 members, wallet cards and the staff stamper) unless you upgrade for push messaging, segments, automation and deeper analytics.
Your customers already have their wallet open.
Meet them there. Launch your loyalty card in an afternoon. Free to start, no card required.